Label Review – BBW Foam Hand Soap

In this label review I take a look at three very similar foaming hand soaps marketed by Bath and Body Works, comparing the marketing claims, formulations and whether or not they are soaps exempt from the definition of a cosmetic.

A product identified as “soap” that is applied to the human body is, by default, a cosmetic UNLESS it meets the definition of soap which is exempt from the definition of a cosmetic.

To be exempt from the definition of a cosmetic and therefore NOT covered by the cosmetic regulations, a soap must:

  • mainly consist of the alkali salt of fatty acids (be a lye/oil soap)
  • get its cleansing properties from the alkali salt of fatty acids (not added detergents)
  • be marketed only as “soap”
  • make no claims that it will have any cosmetic benefits (moisturizing, exfoliating, etc.)
Soap and Cosmetic Labeling cover

To really be able to create your own labels that comply with the regulations, get my book from Amazon and use it.

Comments

2 responses to “Label Review – BBW Foam Hand Soap”

  1. Marie, I LOVE these videos. Thank you for all you do educating small brands to become professional and competitive.
    We appreciate you!
    Eliana

    1. Marie Gale

      So glad! I am going to try to do more of them.

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